A new report out by Deloitte on Sustainability has some very interesting nuggets about sustainability in general.

One caveat: the survey was of only 48 people who are in charge of sustainability for their companies. I think that sample size is too small. And, given these folks’ role in the organization, I am afraid their viewpoint is a bit slanted so to speak. But there are lessons to be learned.

My takeaways included:

+ “The green workforce is the general workforce.” – they believed that sustainability would be integrated into existing roles and job descriptions as a prerequisite for employability: Jobs in the future, respondents thought, will require people to bring a certain basic level of familiarity with sustainability issues and competence in skills related to sustainability to the table.

Interesting. I’ve never heard it put quite that way, but I agree with the premise wholeheartedly.

+ “Sustainable products can be competitive – with the right marketplace approach.”

Thumbs up from me.

+ “Sustainability’s bottom-line results might be better if you broaden your view of ROI.” – But to improve its performance, a company needs to do more than reap an immediate financial ROI on its sustainability initiatives. It also needs to consider managing risk, building its brand and reputation, complying with regulatory requirements, and investing in developing future products and services that will be viable in a world where sustainability plays a greater role in driving buying decisions.

There are definitely qualitative benefits that should be considered that are difficult to incllude in your CFO’s spreadsheet.

+ Primary owner of sustainability efforts? COO was 6%, Head of Environmental Health and Safety 6%, Board of Directors 4%, CFO 2%, other = 91%.

Two things: 1) It’s odd that Deloitte did not list Chief Sustainability Officer as one of the options (they were part of the others), and 2) quite obviously the multiple people selected as an owner leads to a lack of accountability, which is not good for results.

+ There is a clear lack of understanding between these sustainability owners and the ARRA funds that are available to them.

That’s bad news for policy makers and even worse news for those heading up these sustainability efforts. I would have guessed the sustainability folks would have been more aggressive in understanding the grants, tax credits, tax deductions, and rebates that are available to them and their projects.

+ Energy efficiency was the across-the-board winner as the most important environmental issue to the business.

EE rated 9 on a scale from 1 to 10 in importance and was the leader in every business sector. Wow, that’s impressive and surprising at the same time. Efficiency does not get near the publicity as other answers like alternative energy and transportation. Someone has been listening and reading this blog.